According to the World Health Organization (WHO), cardiovascular diseases are the major cause of death globally. An estimated 17.5 mn people died from cardiovascular diseases in 2012. Experts state that a balanced diet consisting of fruits and vegetables, an adequate amount of fiber, and at least one portion of oily fish a week is crucial to prevent and manage cardiovascular disease. With consumers becoming increasingly aware of cardiovascular diseases, the demand for supplement products has surged.
Heart health supplements can be broadly categorized into synthetic and natural supplements.
Omega-3, vitamin E, protein, and antioxidants are the major synthetic heart health supplements. On the other hand, dark chocolate, whole grains, soy and fiber, and oats are considered as natural heart health supplements. Though omega-3 is naturally found in fish and is also synthetically manufactured. In fact, omega-3 and antioxidants register high demand in the global heart health supplements market.
The Market four key regions
The global heart health supplements market has been segmented into four key regions: Asia Pacific, North America, Europe, and the Rest of the World. In North America, the U.S. is the largest consumer of heart health supplements owing to the growing awareness of various cardiovascular diseases. However, the market in North America is getting saturated. As a result, manufacturers are shifting their focus on emerging economies in the Asia Pacific where the rise in disposable income and growing prevalence of heart disease have fuelled the demand for heart health supplements.
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