Antioxidants

Antioxidants assist in managing and preventing a wide range of health conditions. These essential nutrients combat oxidative stress, support immunity, promote heart health, and can protect the eyes, brain, joints, and skin. In addition, strong consumer awareness for antioxidants—bolstered by sound clinical research—makes this market a powerful player in the nutraceuticals space.

A handful of ingredients saw solid growth this past year, according to SPINS data across natural and conventional departments for the 52 weeks ending Dec. 28, 2014. Supplements with turmeric earned approximately $426,000 (up 114%) from 2013; vitamin A reached $14.8 million (up 100%); and vitamin C (not including Ester-C) took in about $331 million (up 4.6%).

Some experts see the popularity of antioxidants tied to consumer desire for foods and beverages that are naturally healthy. Mintel identified strong consumer demand for transparency, with 80% of U.S. consumers looking for nutritional claims when buying food, and 38% wanting all-natural products.

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