What’s trending in skincare and liquid dietary supplements?

• Skin and hair care categories are growing segments in key beauty markets.
• Aging populations create substantial consumer demand for anti-aging, face, hair and body care products and services.
• As the 50+ age group in the U.S. continues to grow, rising healthcare costs continue to drive self-medication and prevention.
• Relatively untapped segments, representing new growth opportunities for personal care products, are men’s, “tweens” (9 – 12 years old) and ethnic markets.
• Innovation will continue to be driven by a range of products that promise to smooth out imperfections, tighten pores and even-out skin tone.
• Age of technology and abundance of available information empowers consumers to make educated decisions.
• Regulatory standards increase focus on quality.
• Functional powdered beverages continue to grow.
• Movement towards natural and organic products in all wellness channels
• Natural skincare is the # 1 opportunity in the industry, and we are ahead of the curve!!
• Superfood and superfruit market fastest growing in supplement market – Celmark continues to expand this category
• Probiotic business is also featured in Celmark skincare offerings