Beauty Education and Marketing + Manufacturing with Celmark

If a search term has low volume, it usually means there is less awareness of the ingredient or product. Less awareness means that the public needs to be educated more on that topic or skincare practice before it is fully embraced or has any chance to become the next best seller. So, if you want something to trend upwards, you must be committed to education as well.

Consider familiarity of ingredients or solutions. Consider actives and functions for your formulas. Determine potential customers. Define ingredients. Choose messages which educate, inform, inspire, and connect. Use call outs that fit the brand direction. Determine your education and marketing angles and initiatives during the design and development phase. Ask for ideas from your contract manufacturer – that’s us!

Develop all plans prior to package creation so that all your messaging aligns. At product launch, SHOW how your product fulfills a consumer need. Sell and sustain growth with constant education, marketing, ads, and social media exposure aimed at things such as familiar benefits of a product and familiar, special, and normal usage occasions. Lead with honesty and transparency.

Celmark is ready to help you explore some new creations in personal care/skincare or ingestible nutrition. We can help with your contract manufacturing needs!

YOUR BRAND is important to you! Its PRODUCTION is important to us!

Celmark International is a leading, FDA compliant, contract manufacturer of topical skincare, beauty products, and liquid nutritional supplements. By staying on the cutting edge of the latest technologies and raw materials worldwide, our team at Celmark is well-equipped to help customers develop, design, and produce the most consumer-desired products.

Watch the Celmark blog for more posts pertinent to skincare and nutrition. As always, contact your physician if you are unsure about starting any new nutrition or skincare regimens.