Have you noticed that the younger generation has taken interest in skincare? It’s a social media craze to watch people applying makeup and suggesting techniques. The same is happening with skincare, but according to dermatologists, some of the practices showing up on social media are not optimal.
Your skincare line can and should offer clear and specific benefits with as many different products as necessary to create a system or set of products to ensure a routine. Concise guidelines for usage and skin cycling are also important. Make a product with clear and specific benefits so that consumers understand exactly what the product is used for. Make clear suggestions on how other products in your line work well together for a routine or which ones should not be used together….such as not using two different types of exfoliating products at the same time.
It is on-trend to make a wrinkle treatment rather than an “anti-aging” product. Products with specific benefits rather than broad solutions are on the rise. Other examples of benefits driven products include blotchy skin, oil control, dark spots, rough dry spots, wrinkles, sagging skin, etc.
Celmark is ready to help you explore some new creations in personal care/skincare or ingestible liquid nutritional supplements. We can help with your contract manufacturing needs!
Contact us to get started! Send your product development brief to info@cmkint.com
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Celmark International is a leading, FDA compliant, contract manufacturer of topical skincare, beauty products, and liquid nutritional supplements. By staying on the cutting edge of the latest technologies and raw materials worldwide, our team at Celmark is well-equipped to help customers develop, design, and produce the most consumer-desired products.
Watch the Celmark blog for more posts pertinent to skincare and nutrition. As always, contact your physician if you are unsure about starting any new nutrition or skincare regimens.